Every game, business, politics, strategy, etc. We have acquired it or master it so that the strategy occupies a very important place. example of the army did not have a strategy in the war then surely they will lose even die on the battlefield. Likewise, companies do not have a definite marketing strategy peruhaan will be bankrupt and suffered great losses.

Therefore, the marketing strategy is very important for a company where marketing strategy is a way of achieving the objectives of a company. This is also supported by the opinion Swastha “Strategy is a series of great design that illustrates how a company should operate to achieve its goals.” [2] Thus, in running small businesses in particular need of development through its marketing strategies. Because at the critical condition precisely kecillah business that can provide the growth of incomes. Marketing The marketing WYStanton is something that covers the entire system related to the purpose to plan and determine the price up to promote and distribute goods and services that can satisfy the needs of actual and potential buyers. [3] Based on the above definition, the marketing process starts from finding what is desired by consumers. Which ultimately has the goal of marketing:

1. Knowing and understanding the consumer in such a way that the product matches and can be sold by itself.

2. Potential consumers to know in detail the products that we produce and the company can provide all their requests for our product.
2. Companies can explain in detail all activities related to marketing. These marketing activities include various activities, ranging from a description of the product, product design, promotional products, advertising products, communication to consumers, until the delivery of products to get to the consumers’ hands quickly.

In general marketing activities related to the coordination of several business activities. This marketing strategy is influenced by factors as follows:

1. Micro factors, namely the marketing intermediaries, suppliers, competitors and society
2. Macro factors, namely demographic / economic, political / legal, technological / physical and social / cultural.
.
From the consumer perspective:

1. Needs and desires of the consumer (customer needs and wants),
2. Consumer costs (cost to the customer),
3. Convenience (convenience), and
4. Communications (Comunication).

Here are the things that need to be considered for marketing: From the standpoint of the seller:

1. Strategic places (place)
2. Product quality (product),
3. Competitive pricing (price), and
4. A vigorous campaign (promotion)

From what has been discussed above there are some things that can be concluded, that the manufacture of products or services desired by consumers should be the focus of operational activities as well as planning a company. Sustainable Marketing should be a good coordination with various departments (not only in the marketing department only), so as to create synergy in the efforts to conduct marketing activities.

Thus for every marketer must know the marketing strategy as described above if they do not want to get the failure. therefore practice what is described above