Marketing is very important in the business world, because the marketing business will grow and prosper and generate tremendous profit. Marketing is the activity that aims to create a market for a product. To more easily be exemplified by the existence of an accessory product, a marketer marketing strategy is not for someone else to buy accessories for it, but for more and more people use these accessories. So the most important thing is to create a market which would later become the buyer and even better if customers could be setiaspanjang period.

In recent years, the changing times resulting in the need for change in marketing strategy. From the past until now that conventional marketing strategies are:

1. Ad.
2. Direct marketing.
3. Sales promotion.

The three that does not mean no longer useful in the present, but we certainly need to consider a new media or new strategies to be appropriate and effective marketing is known by all people.

New media that are well known and easily known by the people is the internet, where it is now called the internet has become a more frequently used in most people. With the development of social networks like facebook, twitter, plurk, and other social networks, they become an opportunity for marketers to market their products. Promotion via the Internet will be on target for those who spend more time to explore the virtual world and very easy to berintraksi.

Can be seen how the magnitude of the differences between conventional marketing with modern marketing. In conventional marketing, marketing strategy is dominated by advertising, because until now the mass media development around us is still dominated by print and electronic media such as magazines, newspapers, television, and radio. It is also considering the reach of those who are still widespread, especially for parts of Indonesia that has not been evenly distributed in all aspects.

Reach people in modern marketing strategy is more segmented. Use of the Internet media, although based on observations, including in Indonesia, but is not spread evenly. Usage is high only at certain points, namely, a slightly more advanced areas such as urban areas and such. So out of reach, the use of modern marketing strategy for this media is still not as wide media coverage in the conventional marketing strategy.

However, the use of internet media right there to say more interactive. Imagine if in conventional marketing, still apply to the sale of personal selling, sending many people as a salesman to come into houses to sell and promote products they carry. The budget, of course, less effective. So now the way it was rarely used except perhaps for the very few companies.

The value that is owned by interactive new media like the Internet can be a solution for a kind of personal selling marketing strategy on a more effective manner. Obtaining feedback from customers can be achieved without the cost for human resources that many separately sent to homes.

Internet has become part of daily urban communities. Promotion through the network will be faster to get response from the audience. With a view that is applicable and interactive, internet media as a modern or new marketing strategies will further attract people to browse the featured promotions.

From these differences can be judged that the selected interactive media like the Internet, as a new marketing strategy, has a growing force in the engagement of the audience.

Another thing that distinguishes the new marketing strategy with conventional marketing, in this case the internet, is that the use of Internet media is media use ‘many-to-many’ where many people can enter information to receive a lot of other people, and can occur through a direct interaction in There, either in the form of social networking, electrical mail, or online forums and chatrooms.

Once again, the value of interactive media owned internet as a new marketing medium is more beneficial in the relationship between consumers and producers. The transaction process so much easier and faster done when the customer was looking at interactive sites, of course with the right system.

Then, there is again the most significant difference between the new marketing with traditional marketing, which is on the official site made by manufacturers to promote their products interactively, applicative, and interesting, they also provide a place for consumers express their opinions. As a chatbox and forum that was opened to receive testimony directly.

This means, in essence, a new marketing through media like the Internet offers immediate, interactive situations and can be directly perceived, compared with conventional marketing.

Similarly, conventional marketing strategies in the modern era of effective and easily accessible by all societies and rapidly generate a lot of profit in business