n the marketing world there are several components that should be known by marketers before they act because it is so important for marketers if they want to succeed and not fail when it did.

As for the components in the marketing, there are four more famous as the 4Ps, namely:

* Product (product)
* Price (price)
* Place (places, including distribution)
* Promotion (promotion)

Because marketing is not an exact science like Mathematics, finance, marketing mix theory has also been growing. In the process, also known as term 3P 7P where the next is the People (People), Physical Evidence (Physical Evidence), Process (Process). Author Seth Godin’s book, for example, also offers a new theory of P Purple Cow.

Marketing is viewed as an art than a science, then a marketing expert depends on more on the skills of the considerations in making policy-oriented rather than specific knowledge. So the marketing skill players are very necessary and they should be able to determines the object at hand.

Economists Views on marketing is in creating the time, the place where the product is needed or desired and then submit the product to satisfy the needs and desires of consumers (marketing concept).
4P classic marketing methods such as above apply also to internet marketing, although in the internet marketing done by many other methods are very difficult to implement outside of the internet.

At least, for every marketer must determines the four components above, because after all there were 4 things in marketing wherever they are and whatever is marketed.